woodies’ rebranding was developed as an alternative visual interpretation of the brand’s material-driven, architectural and contemporary character.
the aim was not to replace its existing identity, but to explore how it could evolve through a more distinctive, professional and recognisable visual language.
the symbol was directly inspired by the wooden slats and spatial dividers that lie at the core of woodies’ work.
its arrangement simultaneously forms the letter “w”, creating an immediate connection with the brand name while transforming the product itself into a memorable visual mark.
the vertical elements reflect the rhythm, structure and repetition found in wooden wall panels, translating the architectural qualities of the brand’s installations into a simple geometric system.
the colour palette combines natural wood tones with earthy brown and fresh green accents, expressing material authenticity while giving the identity a contemporary and confident presence.
the typography was selected to complement the structured character of the symbol, balancing technical precision with a clean and approachable aesthetic.
from signage and printed materials to presentations and social media, the visual system creates a consistent identity across both physical and digital applications.
a contemporary brand identity built around one clear idea:
natural materials, transformed through structure, rhythm and thoughtful design.
